Talkin’ Macros on the Hop Press

This week, my column on the Hop Press is all about big beers. Specifically, what do you do when “pale lager” is the only option?

Frustration about the macro lagers sets in for a couple reasons. One is the fact that, one suspects, the macrobreweries could make a beer that is much better. The brewers hired for companies like InBev and MillerCoors are some of the best trained and educated in the world. The big guys boast brewing on a scale that they could probably get quality ingredients for less money than craft breweries, and a network of distribution so that the beer can go anywhere in the world. The big guys also get points for consistency – ever pint of Bud tastes the same no matter where you get it, which can’t be said of most craft brews. But, unfortunately, any efforts to enter the “good beer” space seem halfhearted at best. Brews like the American Ale and Bud Light Golden Wheat aren’t craft beers, but pale lagers that are being forced into a craft-shaped bottle.

Read the whole post – and let me know what you do when you’re staring down the barrel of a Bud Light – on the full post.


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